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My games & analytics

My games & analytics

Connect your game, track results and manage products and content.

Add a config system link

Open your config system directly from your game in MARPLA.

Create a game website

Only the game owner can create this optional website after verifying the Roblox API connection.

Connect your game

Connecting a game opens its analytics and management tools.

Open game analytics

The game card is the starting point for analytics, products, advertising and chats.

View product sales

The product list shows sales totals, units sold and prices.

Edit a product's name, price or icon

Make a product's main changes in its card.

Schedule a new price

The MARPLA server publishes the saved price. You can close the browser.

Organize products into groups

Groups let you work with similar products together. In sales revenue and purchase charts, choose Breakdown → Product groups: each manual group gets its own timeline for the selected range.

Read purchase and price charts

History at the bottom of the card helps compare product sales before and after changes.

View price changes

MARPLA creates a milestone when a price changes. No manual duplicate is needed.

Plan a chart review

Private notes save a date, chart position and reminder.

Add a milestone and track its result

A milestone marks a game change: an update, advertising, a new price or artwork.

Compare your game with benchmarks

Benchmark scales show how your game performs alongside other projects.

Understand your audience

Learn how players find your game, where they live and which devices they use.

Compare multiple metrics

Select up to six lines: identical metrics share a scale, while different metrics use separate scales.

Investigate Home and new audiences

Check source, countries and cohort maturity to separate audience-mix changes from a worse game experience.

Compare audience composition and quality

Compare a complete period with its predecessor and separate audience mix change from within-segment metric change.

Track your game's chart positions

Position history shows how your game moves through Roblox lists.

Creative library and schedules

Select up to five images and launch them as one Home set.

Compare Home creatives and sets

Distinguish set changes from statistics days.

View custom events

Custom events track in-game actions, such as completing stages.

Connect missing chart data

Each metric has a source; a missing response never means zero.

Set up additional connections

Connect additional Roblox sources and check the scope of the available data.

View game rewards

Earnings, rewarded players and Roblox validation status.

Metric glossary

Short definitions explain the names used in analytics.

Useful articles: examples and decisions

The guide covers the steps in the service. These articles explain the metrics, examples, techniques and how to evaluate results.

Original diagram: from initial players to personalized Home recommendations and evaluation of new audiences

Roblox Home recommendations: get discovered and sustain growth

How Roblox tests and expands Home recommendations, what signals matter, and how to diagnose country mix and falling metrics with MARPLA.

Read article →
Actual MARPLA interface comparing advertising campaigns using synthetic demonstration data

Roblox advertising: when to launch, how to target, and when to stop

A practical Roblox advertising guide: objectives, targeting, budgets, organic traffic, and pause decisions. Real interface screenshots and MARPLA workflows.

Read article →
Choosing a Robux payout: compare transfer costs, company expenses and taxes

Where to Cash Out Robux: Simple Choices and a UAE Company Example

Keep more of your Robux earnings: bank versus PayPal, payout examples, and UAE companies earning $100,000 or $200,000 a year. A short practical guide.

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Creator earnings flow: Earned Robux, DevEx exchange, costs and available personal cash

How to Cash Out Robux: DevEx, Fees, Crypto, and Taxes in 2026

DevEx rates of $0.0038 and $0.0054, real cash-out costs, net income calculations, taxes in different countries, and the rules taking effect in November 2026.

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Experiments in Roblox Creator Hub: create an experiment to measure the impact of game updates.

Roblox Experiments: how to run A/B tests and improve your game

Set up Roblox Experiments, select metrics and evaluate A/B tests: 8 game test ideas, creator case studies, interpretation pitfalls and an experiment template.

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An artist’s workbench comparing an adventure game world with a staged hero action scene.

Roblox thumbnails: screenshots, staged scenes and practical testing

Choose Roblox thumbnails, structure the game-page gallery and test Home images: screenshots versus renders, PTR/qPTR, creative briefs and a practical workflow.

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A friendly game character follows stepping stones from spawn toward a nearby glowing reward.

How to improve a Roblox game's first session and retention

Move from observed playtests and an onboarding funnel to mature D1/D7 cohorts and testable changes.

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A crew prepares a game-world ship and loads supplies before departing at dawn.

A Roblox game launch and update plan: soft launch through review

A practical release checklist, source-level measurement, update operations, and community feedback loop.

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An open observation area and private control room illustrating public and owner analytics

Public Roblox data vs owner analytics

Know what can be observed from the market, what requires permission, and where public estimates must stop.

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A game bridge before and after restoration illustrating evaluation of game updates

How to evaluate a Roblox update without claiming false causality

Plan the measurement, align cohorts and windows, inspect confounders, and reserve causal language for controlled experiments.

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Action essentials and individual concepts (30)
Section diagram
MARPLA
Interface diagram · illustrative example, not game data