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Investigate Home and new audiences

Investigate Home and new audiences

Check source, countries and cohort maturity to separate audience-mix changes from a worse game experience.

How to use it

  1. In MARPLA, the six Home cards show available Home-only values; P50/P90 are general game benchmarks. Click for history. In Creator Hub, open Acquisition → Home Recommendations: check impressions, PTR and early bounce, then play days and time in available mature windows. Confirm that the change concerns organic RFY.
  2. In MARPLA, open your game → Audience quality. Clear an unwanted filter, choose countries and a metric, and enable chart lines. Inspect an available joint country/device breakdown; independent totals do not replace joint observations.
  3. Compare equally mature cohorts and complete days. Check whether a new country gained share or quality deteriorated inside established segments. If D1 cohort sizes are unavailable, do not calculate composition effects using DAU.
  4. In Content → Home, compare set dates and membership; add a milestone or note with the build, translation and next checkpoint. Repair one confirmed entry barrier and evaluate a new post-fix cohort.

Advice and practical context

What to repair for a new country

Start with an observable first barrier: goal translation, loading on a phone, connection failures, controls or an empty server. Low monetization alone does not make an audience poor. Compare source, maturity and cohort sizes; check whether established countries deteriorated at the same time. If they all did, investigate a product regression or load rather than geography alone. Separate the short-term traffic spike from longer return windows: they answer different questions.

Plan the next checkpoint

Record the date, build, Home set membership, translation change and hypothesis. Choose one small test and decide in advance which observation would support the fix. Compare complete days and equal maturity. Do not change everything because of one weak day. There is no public country-targeting switch for organic RFY; ad targeting does not control it. The useful article below includes primary sources, country cases and a downloadable investigation card.

Technical detailsCalculations, permissions and behavior

Home: source, expansion and new countries

First distinguish organic Recommended for You from Sponsored, Continue and other Home sources. Roblox currently describes candidate retrieval using evidence from multiple channels, while RFY ranking uses users organically acquired through RFY. Key signals include PTR, early bounce, play days and playtime; D2–7 and D8–28 add evidence as they mature without making a new game wait 28 days for ranking.

Audience expansion can lower a blended average without deterioration in established segments. Country is not language or device, and Roblox discloses no mandatory country sequence. Inspect actual availability and warnings separately from recommendations.

Audience quality displays supported breakdowns actually received. Do not create source × country observations from independent totals. The table compares the latest 30 complete days with the previous 30; charts have separate ranges and sources can overlap.

Do not weight D1 with DAU. Missing denominators mean the exact composition contribution is unknown. In Home history, preserve membership, period and change date.

Creative QPTR is not the full ranking signal set. L7 is a rolling snapshot and cannot be summed across days. Changing thumbnails, the game and ads together complicates causal interpretation.

Milestones and notes record a hypothesis; they do not prove it.

Home audience benchmarks

Home D1 and D7 cards show retention for Home recommendations traffic. The marker compares the displayed value with P50/P90: below the median it is left of P50; between the thresholds it is between P50 and P90. Linear placement between thresholds is not an exact percentile.

The official whole-game rank is shown separately with a Whole game label and never positions the Home marker. Across all six cards, an exact rank positions the marker only when audience, date and values agree with the thresholds. If the benchmark predates the displayed value, its rank is shown separately with its date; the fresh value marker uses the latest available thresholds for the same window and a red center with a white outline.

Tooltips include sources and dates. Missing thresholds produce no marker. Daily and seven-day switches select the corresponding window; clicking a card opens its metric chart.

Useful articles: examples and decisions

The guide covers the steps in the service. These articles explain the metrics, examples, techniques and how to evaluate results.

Original diagram: from initial players to personalized Home recommendations and evaluation of new audiences

Roblox Home recommendations: get discovered and sustain growth

How Roblox tests and expands Home recommendations, what signals matter, and how to diagnose country mix and falling metrics with MARPLA.

Read article →
Action essentials and individual concepts (9)
MARPLA audience quality: country breakdown
Actual interface with fictional teaching data; charts are hidden. Dashes indicate insufficient evidence. Select to enlarge.