Find an article and explore a topic

Move from a concise action to the full guide and individual concepts.

How to use it

Open Articles → All topics. Choose a direction and a task within it.
For a quick decision, open Action essentials. Each action links to the relevant section of the full guide.
In a full guide, use Explore in depth beside a section. The concept menu and return links preserve context.
Search the catalog and choose a format. To ask about an article, sign in and comment at the bottom.

Files and links

All topics in Russian All topics in English

Advice and practical context

Choose the depth for your task

Start with action essentials when you need to make one decision today. Before increasing advertising, for example, open the relevant action and check its stopping condition. The link takes you to the exact part of the full guide that explains its limitations. If your question concerns one metric, choose its focused deep dive: the definition, denominator, worked example and application boundaries matter more than a general launch overview. One cohort article can support both advertising and Home analysis, keeping the explanation consistent across tasks.

Preserve the context of your review

Return to the tool through the MARPLA practice block after reading. Save the period, source and hypothesis in your own working note. Article comments are useful for questions about the method, but they do not replace a private note and should not contain confidential reports. Instruction links are highlighted separately: perform the step in the service first, then use the linked article to interpret its result. The topic menu lets you move sideways into a related question without losing the broader task.

Technical detailsCalculations, permissions and behavior

Articles and topics

Open Articles and choose a direction under All topics: analysis, comparison, launch, growth, monetization or data. Each direction contains full guides, concise Action essentials and focused deep dives into individual concepts. A full guide links from its sections through Explore in depth.

Essentials link each action to the relevant part of the full guide; focused articles show where the concept applies. Topics and reading paths is available in articles and the catalog. Catalog search checks titles and descriptions, the format filter narrows the list, and page links preserve the query.

Existing article URLs continue to work. Useful articles highlights related reading in instructions, while Put this into practice in MARPLA returns to specific steps and tools. Reading and search need no sign-in.

Sign in to comment, reply, edit or delete your own text. Russian and English versions share one discussion. Do not post access keys or private reports in replies.

Switching language preserves the article, and the table of contents opens the relevant section.