MARPLA · ROBLOX ANALYTICS
Roblox game analytics and growth tools
Develop your game with analytics and advertising tests. Find promising projects through public data and build a shortlist for a closer review.
Explore the game marketHow to connect your game
Choose your task
For developers and studios
Connect your own projects, explore the metrics you can access and compare advertising results. Work with campaigns and creatives while keeping track of the period, audience and changes to your game.
For game scouts and buyers
Find growing games, review concurrent player history and compare similar projects. Use those observations to shortlist acquisition, equity or growth partnership candidates. They do not replace a review of data shared by the owner.
Know what the data can tell you
Public player counts, visits and saved observations help you research the market. Revenue, retention and other private metrics require appropriate access. A growing player count alone does not establish profitability or an owner’s willingness to sell.
Data sources and limitationsStart with the right tool
Explore the public market for initial research. Connecting your own game and using private analytics require sign-in and access permissions. Follow the relevant module’s guide before connecting.