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MARPLA · KNOWLEDGE LIBRARY
Articles by topic
A full guide explains the whole task. Action essentials help you act. Focused articles explore individual metrics and tools in depth.
Open all topics →Core topics: 2
Game analysis
From public discovery to candidate review and questions for the game owner.
Explore topics →Core topics: 2Comparing games
From choosing peers to matched periods, metrics and defensible comparisons.
Explore topics →Core topics: 8Launch & promotion
From a ready first session to thumbnails and a controlled advertising launch.
Explore topics →Core topics: 5Growth & updates
From early Home signals to new audiences, experiments and update evaluation.
Explore topics →Core topics: 2Monetization
From earned Robux to payout, fees and records needed to calculate the net result.
Explore topics →Core topics: 4Data & methodology
From metric definitions to observation coverage, access and limits of inference.
Explore topics →Article catalog
Articles found: 23 · Page 1 / 2
Roblox creator campaign brief: scope, rights and a useful report
A worked creator brief, qualification checklist and negotiation table for Roblox developers. Separate content delivery, link activity and game-side evidence.
Read articleRoblox creator media kit: channel evidence, formats and clear terms
Build a concise creator media kit with separate channel evidence, relevant portfolio examples, a scoped starter offer and practical responses to developer requests.
Read articleLaunching a Roblox Game in 2026: A Growth Plan to 100 CCU and Beyond
How to prepare and launch a Roblox game: soft launch, Home, an advertising test, creators, retention, and stop rules. A 14-day plan and checklist.
Read articleMARPLA Assets: store models, music and game mechanics
A practical MARPLA guide to 3D models, music, mechanics, locations and games, including access, downloads and Roblox Studio verification.
Read articleRoblox market analytics built from public observations
Track public Roblox experience signals in one catalog while keeping owner-only analytics separate.
Read articleCompare Roblox games on the same evidence
Place selected experiences on shared charts and separate real differences from timing and coverage artifacts.
Read articleObserved CCU history for Roblox games
Inspect saved concurrent-player samples with honest gaps, timestamps and range controls.
Read articleHow to find growing Roblox games: signals and a candidate card
Shortlist growing Roblox games using CCU trends, history, and data coverage. Includes a candidate card, repeat checks, and limits of public analytics.
Read articleMARPLA public-data methodology and privacy boundaries
Understand sources, sampling, derived metrics, access controls and the limits of public Roblox research.
Read articleRoblox Home recommendations: get discovered and sustain growth
How Roblox tests and expands Home recommendations, what signals matter, and how to diagnose country mix and falling metrics with MARPLA.
Read articleRoblox advertising: when to launch, how to target, and when to stop
A practical Roblox advertising guide: objectives, targeting, budgets, organic traffic, and pause decisions. Real interface screenshots and MARPLA workflows.
Read articleWhere to Cash Out Robux: Simple Choices and a UAE Company Example
Keep more of your Robux earnings: bank versus PayPal, payout examples, and UAE companies earning $100,000 or $200,000 a year. A short practical guide.
Read articleHow to Cash Out Robux: DevEx, Fees, Crypto, and Taxes in 2026
DevEx rates of $0.0038 and $0.0054, real cash-out costs, net income calculations, taxes in different countries, and the rules taking effect in November 2026.
Read articleRoblox Experiments: how to run A/B tests and improve your game
Set up Roblox Experiments, select metrics and evaluate A/B tests: 8 game test ideas, creator case studies, interpretation pitfalls and an experiment template.
Read articleRoblox thumbnails: screenshots, staged scenes and practical testing
Choose Roblox thumbnails, structure the game-page gallery and test Home images: screenshots versus renders, PTR/qPTR, creative briefs and a practical workflow.
Read articleRoblox ad creatives: a testing plan and results review
Test Roblox ad creatives with a hypothesis card, change log, and comparisons of CTR, plays, and spend. Includes a worked example and downloadable template.
Read articleHow to improve a Roblox game's first session and retention
Move from observed playtests and an onboarding funnel to mature D1/D7 cohorts and testable changes.
Read articleHow to analyze a Roblox game before investing time or money
A repeatable due-diligence workflow that separates public evidence, owner-only analytics, hypotheses, and unanswered questions.
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