Roblox game launch checklist: from preparation to 100 CCU
A working plan: progress by results, not by the calendar. Complete the decision card before spending.
- □T−7: promise and core loop. Name the player action and differentiator. Test joins, phones, persistence, rewards and rollback. Match images to gameplay.
- □T−3: small soft launch. Invite relevant unfamiliar players, observe the largest drop-off and allow D1 to mature. Match sample size to the question and budget.
- □Day 0: access and measurement. Check Beta: Home recommendations are excluded in this mode. Record the build, time, sources and risk limit in MARPLA.
- □Days 3–7: one advertising question. Record the audience, creative and total limit. Evaluate plays and cohort quality alongside clicks.
- □Days 7–10: creators and an event. Offer a strong playable moment and creative freedom. Use a separate Roblox share link for each channel.
- □Days 10–14: return and one improvement. Compare mature cohorts from matching sources, devices and countries. Fix one obstacle and schedule the next review.
Game and build: ___ · CCU goal and period: ___ · spending limit: ___ · source / device / country: ___ · metric maturity date: ___ · stop condition: ___ · decision and owner: ___.