1. Decision supported by the test 2. Hypothesis and the single difference under test 3. Game, version, destination, and ad account 4. Objective, audience, and remaining settings 5. Start, end, time zone, and campaign count 6. Per-campaign budget, combined cap, and acceptable loss 7. Primary event, denominator, and metric source 8. Organic comparison and matching windows 9. Log of starts, pauses, releases, and image changes 10. Actual spend and attribution maturity 11. Immediate-pause condition or scheduled decision rule 12. Per-campaign outcome: request, confirmation, error 13. Recheck date and next action